Small Businesses identify Client Communications as main barrier to future sales.
It has been proven that it takes 80% more time, money and resources to secure a new client, compared to re-engaging existing or past clients. How are you communicating with your clients on a regular basis? Remaining top of mind and staying on their radar should be on the top of your priority list.
Email marketing is still the most efficient delivery system of communications directly to your clients on a regular basis. If you have been reluctant to ask your customers to provide an email to you for the purpose of marketing and communications, try a new approach: give them a sense of value for the information they will receive from you. Here are 4 ways to ask for client’s email information, and receive permission for email marketing.
1. Let them know how often they can expect to hear from you. We’ve all been the victim over over-contact from businesses soliciting their services, with weekly, and sometimes daily communications that you delete until you make time to unsubscribe.
A recommended frequency for communications is either every two weeks, or once a month. Let clients know how often you send out your newsletters right up front.
2. Let them know you are respecting the new digital communication rules. As of July 2014, you will need EXPRESSED PERMISSION to communicate with your customers. This means a signed or written agreement between yourself and your client allowing you to email them. How do you get permission from a client you haven’t seen for awhile? Make a new list of your customers, and send them a Permission Reminder email, which lets them ‘opt in’ to your list.
3. Let them know you are going to send them special offers and share new product information. They want something of value from you, not just your opinion. Tell them about special offers and new services or products coming up they might be interested in, that could save them some time and money.
4. Let them know that you will send out informative and interesting and helpful information they can actually use. When communicating to your clients, be sure to include outside links that will be useful, educational, or interesting and worth their few minutes to read them.
Not using email marketing yet? Contact ConsumerView Remote Marketing Services and discuss how to get started today with Constant Contact.
Victoria, ConsumerView Remote Marketing Services
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