Just for interest, today I took a few hours out of my day to do a quick review of the websites and social media of a particular local group with a large membership. Due to the appalling results, the group will remain unnamed.… Read more
Does it feel like people are losing the patience needed to sit and read an article these days? How often will you find something you were searching for online and actually read all the way to the end?
I might be dating myself, but I recall a time when you reached for a phone book, a newspaper, or trekked out to the library to find information you needed.… Read more
It has been proven that it takes 80% more time, money and resources to secure a new client, compared to re-engaging existing or past clients. How are you communicating with your clients on a regular basis? Remaining top of mind and staying on their radar should be on the top of your priority list.… Read more
When considering how to connect to your community and share information about your small business, it’s a great idea to include Sponsorship as part of a complete marketing plan.
Why Sponsorship? It can be a Win-Win for both your business, and the community, as sometimes, it takes a Village to make these events successful.… Read more
As small businesses struggle to prioritize the many options for advertising and promotion, I meet many who still believe that having a website is not really necessary, as they can manage their Facebook page, updating it when they get around to it.… Read more
I recently told a friend of mine that was feeling overwhelmed at starting a small business, that you shouldn’t worry about your climb to the top; you should imagine what it feels like looking down. after you make it there.
Starting your own small business can be a challenge as any entrepreneur knows.… Read more