WHY YOUR SMALL BUSINESS WEBSITE NEEDS GOOD CONTENT

why your website needs great content

People are generally in a hurry these days, not making much time to research products and services before making the ‘buying’ decision. Potential customers are ‘suspects’ of your business, until you convince them otherwise. Your website is your 24 hour a day, 7 days a week, 365 days a year salesperson, and like any good employee, your website should be giving your potential clients a short, direct accurate account of what you have to offer.… Read more

8 Things That are Wrong with using Facebook as a Website

Are you a small business using Facebook as a Website? What’s wrong with that you ask? Here’s my list of 8 Things That are Wrong with using Facebook as a Website:

 
1. Only 59% of Canadians are using facebook at all.… Read more

What is SEO and Why Do I Need It?

Ripple Effect of SEO Optimization

When the ConsumerView Remote Marketing Services team meets with new potential clients, part of the mission is always to elicit a clear understanding of which particular marketing strategies will work best for their unique situations. We find that most respond very well to visual imagery, and so I will tend to put pen to paper and actually draw out the options, or, compare these ideas to something visual, and easily communicated.… Read more

Why Sponsorship? A Win-Win for the Community and your Business

When considering how to connect to your community and share information about your small business, it’s a great idea to include Sponsorship as part of a complete marketing plan.

Why Sponsorship? It can be a Win-Win for both your business, and the community, as sometimes, it takes a Village to make these events successful.… Read more

How many clicks away are your new clients?

As small businesses struggle to prioritize the many options for advertising and promotion, I meet many who still believe that having a website is not really necessary, as they can manage their Facebook page, updating it when they get around to it.… Read more