What’s Happening in Social Media and Online Marketing these days?
The most successful facilitator for SEARCH is Google My Business, and if your business is not there, you’re CRAZY. Google My Business is an essential tool, so you must learn to make it work for you and feed new content to Google often. The vast majority of Searches are still happening on Google. Google rules the search universe. Resistance is futile. If you are not concentrating on your SEO, you’ll be finding yourself on page three, not on the map, and being jealous of your competitors who have their position secured at the top of the search result.
YouTube is rising quickly for search results so get your videos uploaded and be there when a search happens. We have a unique way to market your business with video, for a professional result that doesn’t have you standing in front of a camera and sweating it out! Ask us about Your Business Story Videos, you’ll be looking good, and visible on YouTube . Embed the video on the home page of your website, and put it up on social media!
Facebook is still the most used platform, so keep posting. At the mercy of Facebook, businesses are spending money on Facebook and Instagram Ads, but it’s a tricky exercise, so be sure you know the pitfalls and benefits before laying down your credit card. Learn to engage and share in Groups, and target your audience with outstanding posts that interest your followers, and educate new potential clients.
Instagram audiences have changed…no longer for the 15-year-olds, the main audience on Instagram is an average of 35 years and anyone who is anyone is on it. Instagram is the fastest growing platform of any social media, and it’s simplicity, visual appeal, and link value to your website is fantastic.
Twitter as a tool for small business marketing just isn’t as good as it used to be. For certain types of businesses, such as Restaurants, it seems to still be fairly easy to engage with customers, or for events, it has the capacity to reach a wide audience, but for the rest of us, Instagram has risen to the top for customer engagement.
As Bing is still a popular search engine, make sure you set up your Bing Places for Business listing and get verified.
Overall, prioritize putting your Business online, and keep creating excellent content to entertain, educate, and interest your visitors. Does Social Media convert clients? Are you asking them what made them decide to work with you? ARe you tracking how they found you, and what they looked at
Make sure your website is mobile friendly, as 77 percent of searches are being done on a mobile device. Check out your website on your phone; if you have to zoom and slide to get information, know that this will frustrate your customers and they will leave quickly. Make sure your website delivers the top keywords your customers would be searching for, has an easy contact method, has a security certificate and has your Social Media feeds easily accessible.
If any of this seems overwhelming for small business owners, you’re not alone. The best thing to do is take time to evaluate what’s missing in your Social Media and Content Marketing and get it up and running smoothly.
ConsumerView offers consultations for small business in Bowmanville, or we can review your full portfolio remotely.
Not sure how to improve your online presence? We also have training appointments, for yourself and your staff here in Bowmanville.