Victoria October 4, 2016 CHARLIE Needs a Website. Charlie is Smart. Be Like Charlie. MEET CHARLIE UPDATE: Charlie (not their real name) has decided to talk about doing a website and social media. It took a month, but now they are ready to talk. It went like this: CHARLIE: I can’t afford a website ME: Your competition is huge in this town. They all have websites. You lose EVERY SINGLE CUSTOMER that tries to search you. CHARLIE: I can’t afford marketing. ME: You can’t afford to let new clients get sucked up by your competition. CHARLIE: Print ads at $400 each in the paper did nothing. ME: That’s because no one looks for your business in the paper. They look for you online. 77% of searches are on a mobile device, you need them to FIND you. CHARLIE: Older people don’t use computers to search anything. ME: People in the age range of 45-65 are the highest demographic searching online and using social media at any given time of day or night CHARLIE: I have lost 50% of business over the past 5 years. ME: That’s because they are finding your competition and going there. CHARLIE: I need a website. ME: Yes. CHARLIE: I don’t know how to do a website. ME: That’s what I do, you just have to give me some basic information and then we write it all for you. CHARLIE: I don’t use social media. ME: Your customers do. If you have a Google Plus page you can control what is searched about your business and have an instant website connection. CHARLIE: Crap. I need this don’t I? ME: Yes. CHARLIE: Give me a quote. ME: You’ll have it tomorrow. Charlie is making progress. I’ll keep you updated on it… Charlie now knows they need a website and online marketing. Charlie is smart. Be like Charlie.