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Branch Out and Make New Connections via Social Media

So you have your Facebook, Twitter, Google +, LinkedIn, and other Social Media Platforms set up for your Small Business. Are they gathering dust or are you making time to branch out and create new relationships?

We already know that having a great marketing plan should include Social Media, yet many small businesses are still considering this to be a passive form of promotion.… Read more

5 Reasons to Get Back on Social Media if you are a SMALL BUSINESS:

I have been watching many small business owners backing away from their social media efforts recently, as they are not seeing many prospects converting to clients. Here are a few things to consider when planning your marketing strategies for the future:

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Video takes the lead with Consumer Engagement: enter, Mobile Marketing

Does it feel like people are losing the patience needed to sit and read an article these days? How often will you find something you were searching for online and actually read all the way to the end?

I might be dating myself, but I recall a time when you reached for a phone book, a newspaper, or trekked out to the library to find information you needed.… Read more

Are you contacting your customers regularly?

Small Businesses identify Client Communications as main barrier to future sales.

It has been proven that it takes 80% more time, money and resources to secure a new client, compared to re-engaging existing or past clients. How are you communicating with your clients on a regular basis? Remaining top of mind and staying on their radar should be on the top of your priority list.… Read more

Ripple Effect of SEO Optimization

What is SEO and Why Do I Need It?

When the ConsumerView Remote Marketing Services team meets with new potential clients, part of the mission is always to elicit a clear understanding of which particular marketing strategies will work best for their unique situations. We find that most respond very well to visual imagery, and so I will tend to put pen to paper and actually draw out the options, or, compare these ideas to something visual, and easily communicated.… Read more

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Do you speak Twitter? How are you using Social Media to communicate?

I have many clients who refrain from using social media out of sheer FEAR that they will post something incorrectly, not link something properly, or just don’t understand how to speak SOCIAL MEDIA languages like Twitter. It is a challenge to learn, no doubt, after spending several months learning it myself I appreciate their reservation to start Twittering away unbridled.… Read more

Now that your Business is Searchable…Are you ‘Researchable’?

The term “Researchable” is not used often, although it is in the dictionary, you won’t find this word used anywhere, but the meaning is clear: Researchable means that you have done the background work so that your potential clients can get to know everything they need to before they might convert to buyers.… Read more

Why Sponsorship? A Win-Win for the Community and your Business

When considering how to connect to your community and share information about your small business, it’s a great idea to include Sponsorship as part of a complete marketing plan.

Why Sponsorship? It can be a Win-Win for both your business, and the community, as sometimes, it takes a Village to make these events successful.… Read more

How many clicks away are your new clients?

As small businesses struggle to prioritize the many options for advertising and promotion, I meet many who still believe that having a website is not really necessary, as they can manage their Facebook page, updating it when they get around to it.… Read more

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It’s All Uphill from Here!

I recently told a friend of mine that was feeling overwhelmed at starting a small business, that you shouldn’t worry about your climb to the top; you should imagine what it feelsĀ like looking down. after you make it there.

Starting your own small business can be a challenge as any entrepreneur knows.… Read more